Nurturing the fusion of mental wellness and beauty

Beauty is Sanity was a three week long campaign for SCADBeauty. I worked alongside Estela Manotoc. This campaign aimed to spread awareness about self-care rituals and beauty tips that nurture mental health wellness. We created content across five different social media platforms including Instagram, TikTok, Twitter, Facebook, and Youtube. Beauty is sanity was  very successful and had the highest numbers for overall engagement!